New York is the home to many beauty and fashion style photographers. The beauty shot is focused in on the 's face and shoulders. The beauty shot does, however, go further into the world of fantasy. It is usually used for a magazine article or advertisement featuring make-up or other "beauty" products. The photograph is selling the 's beauty and occasionally a fantasy about that beauty. Unlike the head shot, which is more natural, the beauty shot is more extreme in terms of make-up, pose, and expression. Many beauty shots are in fact about the make- up and should feature this fact through framing and lighting.
Using a moderate telephoto lens (85- 135mm or 120-250mm) allows you to come in as close as possible to the subjects's face and still maintain a flattering perspective. Lighting is similar to the head shot in that most times it will be a shadowless, broad light. On occasion in New York, the lighting will be extreme. The deciding factor is based on the concept of the shot. The background is also dependent on the concept and can be as simple as a white seamless or as elaborate as a set requiring major construction. The beauty photograph is ultimately a fashion photo and has a fashionable character. The sitter's personality is not a consideration, but beauty is. The photograph is based on beauty and the fantasy that will be associated with it. In fact, a certain amount of anonymity is required, since the viewer will supply the fantasy.
At other times, you will find yourself photographing more than one person and your portrait is actually of a group. These situations can be as casual as a catalog fashion shoot at a special occasion or as formal as a group of cosmetics retailers for a major advertising campaign. Here, the NYC photographer must be concerned not only with each person and product relates to the camera, but also with the relationships of the individuals to one another and how these interactions come across on film. Ultimately, these special considerations should become one more element to be figured into your preplanning of the photographic session. The technical and compositional aspects of the nyc beauty shoot must be adjusted to reflect the unique aspects of the individual situation.
New York Beauty Photography